Jenelle Sobey 

Managing Partner at Code + Mortar and Founder at RIDDL

Jenelle Sobey is motivated to build a sustainable, competitive and resilient Canada and believes the tech sector enables and scales those solution to achieve that. 

Jenelle is the Managing Partner, of Code + Mortar (formerly norex.ca), an interactive web and invention firm, globally recognized by the Webby’s (the Oscars of the web). With a track record for innovation, Code + Mortar partners with companies to innovate and grow by building custom software, apps and websites. At Code + Mortar Jenelle leads concepts, strategy, and products to market for clients, leveraging her University of Waterloo training in Human Centred Design to ensure that all products are data driven with the end user in mind. 

In 2019, Jenelle started her 4th company called RIDDL which is an Impact Investing, management and measurement platform that guides better investment decisions and drives performance in organizations to solve our toughest challenges faster. In 2019, RIDDL won the runner-up prize of $150,000 in the NBIF Breakthru Awards and Best Presenting Company in ICT at the 2019 Atlantic Venture Forum. 

In 2017, Jenelle was recognized as the National Emerging Leader in ICT, and was awarded St Francis Xavier University’s Young Alumna of the Year (2017). Jenelle received Digital Nova Scotia’s Power IT Up Next generation Award (2016), was recognized as one of the Halifax Chamber of Commerce’s Change Agents of the Year (2015). She has been recognized as one of 21 emerging leaders in New Brunswick by 21inc (2013) and one of 20 in Atlantic Canada by 4Front (2014).

Jenelle holds a Graduate Diploma in Social Innovation, University of Waterloo (2014), Masters of Arts in Political Science, University of New Brunswick (2011), Bachelor of Arts in Political Science, St Francis Xavier University (2008).

Twitter: @jenellesobey
Linkedin: https://www.linkedin.com/in/jenellesobey/